The Marketing Specialist - call 07912 600306

One of the most capable and friendly marketing consultants on the Essex Suffolk borders.
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Market Research
Competitor analysis, web research, customer survey and media trends - across Essex, Suffolk and Cambridgeshire

Market research is an invaluable part of marketing.  It dovetails early on with a marketing strategy and is a sure fire way of benchmarking a company against competitors, for customer reviews and for media opinion.  Whether a small group of people are targeted to complete questionnaires or whether focus groups are created to give a consumer insight into a brand or even mystery shopping exercises are conducted - they are all useful tools in assessing the success of a current strategy and for creating and developing future objectives.  I am able to provide a third party opinion which can highlight areas not previously considered.

     

Positive feedback...

'your results were enlightening'
 Case Study - Chelmsford Star Co-operative Society
I recently completed an indepth customer survey campaign which directly resulted in which product ranges and brand names were going to appear in the revamped Braintree Quadrant Store.  The results were fascinating and to be honest not entirely what the management team had been expecting.  The research was conducted at an early stage of the project and the results meant that the team could reflect more of the brand names and ranges that customers had asked for. 

In the past I have conducted research campaigns in other industry sectors including: accountancy, telecommunications and Christmas gifts, the research has been both business to business and consumer based.