The Marketing Specialist - call 07912 600306

One of the most capable and friendly marketing consultants on the Essex Suffolk borders.
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Lead Generation
sales & marketing integration, customer charters, direct mail, data gathering - across Essex, Suffolk and Cambridgeshire

Marketing is about return on investment and lead generation is a sound marketing tool that allows for tangible results.  It is incredibly important that marketing isn't being done just for marketing sake and that the course of action has a clear strategy to it and the end goal is valuable to a business.  Lead generation is a perfect tool to directly support the sales team and feed them with opportunities to gain business.  In today's climate it is more often done with clearly considered internet marketing campaigns and 'squeeze pages' with incentive gifts as the tool to generate traffic to them.  Also, the more traditional old school method of direct mail is still nonetheless utilised heavily.  This is a marketing activity which is extremely valuable to any business trying to increase sales and today it is more apparant than ever.  The success of these projects is down to careful project management and if there isn't anyone in house who can committ to it an outside resource is the answer I'm always here to help.


    

Positive feedback...

'I have no hesitation in recommending Gail to you; she will be an asset to your business.'
 Case Study - Fujitsu and Canon
Over the years I have been involved in a great many lead generation campaigns and I have reached a point where I feel confident that I understand the key elements that must be involved.  Essentially, you need a clean and targeted mailing list, you need a clear and simple message, you must have an appropriate call to action and you must be extremely persistent.

I have in the past created direct mail telemarketing campaigns which included the target receiving lushious chocolates in innovative shapes through to pepper seeds to grow their own peppers.  I have been involved in co-ordinating inventive and vibrant email campaigns which have resulted in 7% of the audience actually calling the company in question.